UPDATE:FASHION RESALE NEWS

• Faume and Longchamp Launch Seconde Main, a Resale Program for Pre-Loved Bags

• New Developments in the Long Running Chanel v. The RealReal Case

• Gloria Steinem Partners with What Goes Around Comes Around and eBay for a

  Charity Auction

March 26, 2026 - In a LinkedIn post, Faume, the technology and logistics company focused on powering secondhand programs, announced the launch of a new partnership to run Longchamp’s resale platform.

Established in Paris in 1948, Longchamp continues to be fully owned and operated by its founding family. While traditionally known for manufacturing luxury leather handbags and accessories, the brand has expanded over the years into women’s clothing and footwear. They are even continuing to grow their offerings, having signed a fragrance license in 2025 with Interparfums SA that will run through 2036, with the first perfume expected to launch in 2027. Most notably though, Longchamp is globally recognized for its iconic “Le Pliage” bags, available in a massive range of colors, sizes, special editions, and even available for customization.

Longchamp’s new resale platform, called Seconde Main, creates a circular ecosystem where sellers can trade in their pre-loved bags directly to Longchamp, and shoppers can browse and buy authenticated, secondhand pieces.

For Sellers, the Process is Straightforward

Submit: The seller answers a few quick questions, including about the item's condition.

Ship: An estimated trade-in value is presented, along with a free shipping label.

Redeem: Once Longchamp receives and authenticates the item, the seller receives a voucher, valid for 12 months that can be redeemed toward either the Seconde Main selection or a brand-new item on Longchamp.com.

An interesting caveat to the program involves their highly popular nylon "Le Pliage" bags: Longchamp is only accepting these specific bags in excellent or new condition. Logistically, this makes perfect sense. Without strict condition requirements for such a widely popular bag, the authentication team would likely be inundated with hundreds of bags to inspect, a poor use of processing time. Likewise, selling nylon bags in anything less than excellent condition could easily lead to disappointed buyers.

For Buyers, the Process is Detailed

For buyers, navigating the Seconde Main platform is just as user-friendly. However, one area worth paying close attention to is the return policy. While Longchamp generously allows returns within 30 days of receipt with free return shipping, their condition requirements are strict. The platform's statement is thorough:

"Items being returned must be returned in the same condition as when purchased, without having been damaged, stained, washed, altered or worn (except for trying on), with the original packaging and all accessories relating to the products, such as packaging, labels, and the original invoice."

Because "in the same condition" can sometimes be subjective, there is always a chance for a disagreement between a buyer and Longchamp's inspection team. As a best practice when dealing with luxury resale, buyers should always take clear, well-lit photos of the item right before boxing it up for a return. Having that photographic proof might protect you just in case Longchamp evaluates the condition differently!

March 26, 2026 - There has finally been a major update in the legal battle between Chanel and The RealReal, a case U.S. Magistrate Judge Gabriel W. Gorenstein in 2025 described as "one of the oldest matters on the Court's docket." After years of little movement and negotiations, a new ruling has significantly shifted the trajectory of this historic luxury fashion resale dispute.

Lawsuit History: Chanel v. The RealReal (TRR)

The Initial Lawsuit (2018): Chanel sued The RealReal for trademark infringement, counterfeiting, and false advertising, arguing TRR sold fakes and misled buyers into thinking Chanel endorsed their authentication process.

The Antitrust Counterclaim (2021) TRR fought back by filing antitrust counterclaims, accusing Chanel of anti-competitive behavior and trying to monopolize the secondhand luxury market.

The Pause (2022–2025): The case was largely paused for years as both sides engaged in intense, ultimately unsuccessful, settlement negotiations.

The Antitrust Dismissal (March 26, 2026): Judge Vernon S. Broderick officially dismissed The RealReal's antitrust counterclaims.

What Is Next With the monopoly accusations thrown out, the lawsuit’s scope is narrowed. As the case heads toward trial, the battle will focus strictly on Chanel's original counterfeiting and false advertising claims against TRR's authentication process. While Judge Broderick has not yet set an exact trial date on the docket, the dismissal of these counterclaims clears the runway for a trial to likely be scheduled for later in 2026 or early 2027. For retail industry analysts and C-suite executives closely monitoring the shifting dynamics of the secondhand market, this upcoming trial will be a critical bellwether for the future of independent authentication.

March 27, 2026 - The feminist icon and

activist Gloria Steinem teamed up with luxury vintage reseller What Goes Around Comes Around (WGACA) and eBay for a charity auction. WGACA supported this in connection with Women's History Month. The best part of this collaboration is that the proceeds went straight to Gloria’s Foundation. The foundation's main focus is funding grassroots organizations that are on the front lines leading the charge for gender equity, reproductive freedom, and racial justice. Along with supporting that crucial, community led work, the money will also go toward preserving Steinem's iconic Manhattan apartment, which has basically been a headquarters for the feminist movement since 1968.

The Glorian Steinem Archive Drop

Hosted live from Steinem’s living room in New York City by Glamour’s Editor In Chief and Global Editorial Director, Samantha Barry, the auction featured a curated selection 40 items from her personal wardrobe. The drop included her signature statement rings, heavy chain belts, vintage fringe jackets, and her iconic reversible red aztec and floral jacket. For Steinem, fashion was never just clothes; it was a core part of how she expressed herself.

A Plot Twist: A New Memoir

To top it all off, the timing of the auction couldn't have been better. Just days before the bidding started, right on her 92nd birthday, Random House dropped the news that they are publishing An Unexpected Life, a brand new memoir from Steinem coming out this September. Between unearthing her archive and announcing the new book, it was a huge week for celebrating her legacy!

Full Disclosure: The content in this post is based on my personal opinions and observations. It is intended for informational purposes only and should not be considered professional, financial or legal advice. I do not have any relationships with the companies or individuals discussed in this post, nor have I received any compensation for writing this piece. The image of Update: Fashion Resale was generated by Perplexity Pro.

UPDATE:FASHION REPAIRS,RENTALS AND RESALE NEWS

• Primark expands clothing repairs service with The Seam

• MIMARU's Pokemon themed hotels and partners start a clothing rental service

• New Balance expands its resale program

March 11, 2026 - Primark, with about 470 stores in 18 countries is expanding the trial of its clothing repairs service with The Seam to more stores across the UK high street. This will give Primark shoppers the chance to try simple repair and alterations services in store, as well as providing access to more complex services for the first time.

This expansion follows Primark's Manchester store initial 12 week trial period in 2025. Per a press release, during the trial about 90% of all appointments available were pre-booked in advance. In addition to keeping this service in Manchester. The Seam will be available in Primark's Bromley store near London and its Edinburgh, Scotland Princes Street location.

Available every day during normal business hours until Friday June 5, 2026, appointments may be booked through Eventbrite.

The Seam will continue to offer simple same day repairs, such as seam mending and length adjustments, and is adding more complex services including knit repairs, zipper replacements and dress reshaping, which will require a one week turnaround. Per the press release "Primark will continue to subsidise the cost of its simple same day repairs service to offer a more affordable option to high street shoppers."

In addition to attracting shoppers to Primark Stores, The Seam could see growth as well. Founded in 2019, The Seam is a technology based platform connecting consumers and brands with a network of repair specialists. The Seam has been building its corporate partnership program as it provides the infrastructure for companies that want to offer after sales care to their customers. Their parters include Net-A-Porter, COS, and Adidas.

Earlier this year Japan based

MIMARU's Pokemon themed apartment style hotels operating in Tokyo, Kyoto and Osaka launched a trial clothing rental program. The service gives the hotel's visitors a way to pack lighter and remove the stress of traveling with heavy luggage. Once reserved online, the clothing, for adults and children would be available when checking-in. The partners include Any Wear, Anywhere, the clothing sharing platform launched in 2023 and Sumitomo Corporation which provides the infrastructure.

Aimed at the international traveler, renting is a simple process. With a reservation number in hand, at least two weeks before the trip, the clothing sets can be reserved through the Any Wear, Anywhere website. The travelers select, adult or children, (as well as a family set including two adults and two children which currently costs ¥52,000, or $325.00) gender, size and the season (winter, summer, or spring/autumn) When selecting, there is a comprehensive size guide, showing the size equivalents for those in Japan, USA, UK and the EU. The chart below shows the prices and sizes. The clothes are returned during check-out.

Packing light, or not at all is a great option, and along with a goal of sustainability, this looks to be a promising program. A press statement about the initiative notes that it is designed to encourage more environmentally conscious travel by enabling guests to pack less. Scaled widespread adoption of lighter luggage, or even traveling without checked luggage, could help reduce aircraft fuel use and associated emissions.

March 11, 2026 - New Balance introduced a footwear trade-in and branded resale platform called New Balance Reconsidered in February 2024. It is powered by the technology company ARCHIVE. According to an ARCHIVE March 12, 2026 LinkedIn post: "After recirculating nearly 100,000 pairs of shoes, New Balance is growing Reconsidered to include lifestyle apparel to extend the life of even more products while giving customers new ways to experience the brand."

According to the New Balance Reconsidered website, "New Balance footwear and clothing that have either been worn or are unsellable as brand new for cosmetic reasons are given another chance. All products are inspected by our vendor Tersus Solutions and are cleaned if needed.  Each item is given a condition grade so you know exactly what you're buying." The condition grades include:

• Like New: Item is “like new” with no apparent signs of wear.

• Excellent: Item is in excellent condition and may have faint signs of wear. 

• Good: Item is in good condition and may have signs of wear.

A nice aspect of this program is that there is there is a 45 day return policy, though items marked "final sale" are not eligible for return.

With the addition of apparel note that there is not a trade-in option. The trade-in ption continues with footwear.

I wrote about this New Balance Reconsidered platform in December 2024 and when reviewing it today, it seems the trade-in policies have remained the same. Key points per the website, about the trade-in program include:

• If your item is accepted for trade in, you will earn a voucher based on the original MSRP of the item. The amount could be up to 25% of the original MSRP.

• If your item is accepted but the original MSRP cannot be determined, you will earn a trade-in voucher in the amount of $5.

• For trade-ins by mail, $7.50 will be deducted from your trade-in voucher to cover the cost of shipping.

• Notably, the credit cannot be used on the newbalancedreconsidered.com resale platform itself. While this policy ensures that secondary market activity directly fuels the sales of new inventory, it creates a circularity paradox: the system incentivizes the disposal of pre-owned goods specifically to facilitate the purchase of brand-new ones.

While New Balance does not publicly disclose specific financial performance for Reconsidered, the recent expansion into apparel serves as an indicator that the program is probably meeting its financial and operational goals, a promising development for the brand's circular initiatives.

Full Disclosure: The content in this post is based on my personal opinions and observations. It is intended for informational purposes only and should not be considered professional, financial or legal advice. Specific research for this post was conducted between March 12, 2026, and March 15, 2026. I do not have any relationships with the companies listed in this post, nor have I received any compensation for writing this piece. The image of threads and buttons was generated by Gemini AI Pro.

SPOTTING DIFFERENCES AMONG RESALE PLATFORMS-FOR THE SAME BAG AND SOLD BY THE SAME RESELLER

Buying a secondhand luxury handbag might sound like a straightforward process. After all, you likely know the exact brand, style, size, and color you want, along with the preferred condition and price range. Yet the reality can be far more complicated. If a few key factors are overlooked, you can easily end up with a bag you don’t like or want. With so many options to purchase from local neighborhood consignment shops to global online resale platforms, understanding how to evaluate the platform you’re buying from can be just as important as choosing the bag itself.

It’s difficult enough to compare a particular bag across different resellers and navigate their individual policies, such as return policies. But when the same reseller lists the same bag on multiple platforms, it can be worth seeking out those parallel listings. Subtle differences in pricing, descriptions, shipping fees or return terms can make one platform a better choice than the one you originally planned to use. The authentication process is not covered in this post. For information about authentication, see a prior post, “Is It Possible to Return a Pre‑Loved Luxury Bag If You Suspect It Is Not Authentic?” Link: https://tinyurl.com/2ujj238f

Though authentication is not the focus of this post, it is worth noting that, according to an eBay customer support representative, bags that meet eBay’s authentication threshold (over $500) are authenticated by eBay and then shipped directly to the buyer, with free FedEx 2Day shipping. This means that even when a large reseller like Rebag sells a bag through its eBay store, any bag priced above $500 must still pass through eBay’s authentication process.

This post is not intended to be nit‑picky about any particular reseller. Its purpose is to highlight a few basic areas to review when shopping for a pre‑loved luxury handbag, no matter where you’re buying.

I selected this particular bag, the Gucci Diana small tote bag, because my online research showed far fewer of these bags available compared with something like the iconic Louis Vuitton monogram Neverfull, where it would be difficult to find the exact same bag listed across multiple platforms. In this review, Rebag is the ultimate seller of the Gucci bag, which appears on four different resale platforms. I am confident it is the same bag on each platform; a darker stitching or mark on the right side of the neon yellow strap is visible in every listing and serves as a point of reference. As a side note, none of the platforms mention this darker area in their descriptions. Perhaps it is not noticeable in person. But if the neon yellow strap looks as it does in the photos, I would be upset to discover it after purchase.

In this example, the name of the pre‑loved bag is consistent across the four platforms under review. However it does not match the name used on Gucci’s own site for the current version of the bag (priced at $3,650), which is called the Gucci Diana small tote bag. The updated version has a few changes:

Slightly different dimensions

Old: 7.5"W x 6.5"H x 4"D

New: 7.9"W x 6.3"H x 3.9"D

A second shoulder strap

The new version includes an additional fabric strap with a green and red stripe.

A different belt strap and color options

The new belt strap is black instead of neon yellow, and the bag also comes in several colors, each paired with its own belt color.

The table below compares four resale platforms, highlighting details that are especially important to buyer

Gucci Diana small tote bag listed on these platforms sold by Rebag to shoppers in the USA

	Rebag	ThredUp	eBay	WalMart
Price	$2,780	$2,899.99	$2,780	$2,780
Price with promotion, as long as requirements are met	$2,632 with Rebag+ Rebag+ is a membership, with fees starting at $50 per month, or $500/year. (*) In addition to the 5% discount with Rebag + lowering the price to $2,632 on the website there is another offer of a 10% discount. Rebag+ members can use discount codes at checkout on top of 5% off member pricing on all items. (*) Rebag+ includes other benefits. Read carefully before you sign up.	$2899.99 "Promo ineligible"	$2,502 With 10% coupon expiring March 9, 2026	$2,780 No promotion available
Comments about price	If this is your first purchase you could be eligible for a discount. In the FAQ section of "Buying from Rebag," this specific page was updated a month ago: "If this is your first time shopping on Rebag, you can sign up with us to receive a discount code for up to $300 off on your first purchase: https://shop.rebag.com/account/register. Please note the minimum purchase price for this code to apply is $1,500.	$3,768 is listed under the $2,899.99, with the note: "(23% off estimated retail)" It states"Rebag's estimated retail prices are constantly updated based on numerous data points in the luxury secondhand market."	List price $2,919 (5% off) with the note: "Recent sales price provided by the seller" Not clear what this means. Referring to a similar bag sold elsewhere?	List price $2,919 (5% off) With note: "Recent sales price provided by the seller." Not clear what this means. Referring to a similar bag sold on eBay or elsewhere?
Condition  (Word in bold is the condition on the platform)	Pristine Excellent Great Very Good Good Fair	Excellent Very Good Good Flawed Gem	Pre-owned Excellent Pre-owned Good Pre-owned Fair	New New Without Box (or) Tags New With Defects Like New Good Fair
Condition as it is described on platform	Exterior: minor scuffs, minor creases, minor edge wear, minor corner wear, minor discoloration | Handles/Straps: minor scuffs, minor creases, minor discoloration | Interior:minor scuffs, minor discoloration | Hardware:scratches | This item is used.	Practically new: shows no obvious signs of being worn or washed. Inspection shows: exterior: minor scuffs, minor creases, minor edge wear, minor corner wear, minor discoloration , handles/straps: minor scuffs, minor creases, minor discoloration, interior: minor scuffs, minor discoloration , and hardware: scratches.	This item has been previously worn; however, it is in excellent condition.  Seller notes: Condition: Great Exterior: minor scuffs, minor creases, minor edge wear, minor corner wear, minor discoloration | Handles/Straps: minor scuffs, minor creases, minor discoloration | Interior: minor scuffs, minor discoloration | Hardware: scratches.	Great. Exterior: minor scuffs, minor creases, minor edge wear, minor corner wear, minor discoloration  Handles/Straps: minor scuffs, minor creases, minor discoloration  Interior: minor scuffs, minor discoloration  Hardware: scratches.
Shipping cost and additional information	$20 (*) Free if Rebag+ member. (*) At checkout there is an optional $25 fee for Rebag’s Shipping Protection Service that covers transit issues (terms of service states up to $3,000 of the declared value. Again, read the fine print!) Standard US Ships FedEx; USPS for military locations.	Free Item page states "Sold and shipped by Rebag". There is an internal link in ThredUp that shows the shipping is free. However, there isn't a reference to the shipping carrier that is used. Probably the same carrier used when purchased on the Rebag platform.	Free Authentication is not covered in this post. However, through a conversation with eBay customer support, it was confirmed that for those bags meeting the requirement for eBay's authentication (over $500) they are authenticated by eBay and from there the bags are sent to the buyer, shipped free via FedEx 2DAY shipping.	Free
Return fees and policies	Depending on price of item ranges from $25 to $100; with a few caveats. Free for Rebag+ members "For customers whose return rates are greater than 30% in a 12 month period, return fees will be doubled and additional restrictions, including the right to purchase, will be implemented." Be sure to read the fine print before purchasing to see if the bag is eligible for return.	Final Sale	Assuming not permitted. On item page states: "Seller does not accept returns. See details for more information about returns." However, when the item is in the cart, this appears: "Purchase protected by eBay Money Back Guarantee" and when that is clicked this appears: "Get the item you ordered or your money back -it’s that simple. It’s automatic and covers your purchase price plus original shipping on eligible purchases* and there’s no extra fee for coverage.	14 days after item is delivered. Special return instructions: "To initiate a return or to get information about any additional policies that may apply, contact the seller." The general information provided is not helpful. Buyers should reach out to Rebag prior to purchase.
Comments	The platform features an extensive array of search categories, though navigating the filters for designer, price, and condition is only the first step before tackling the fine print. Understanding the specific policies surrounding purchases and returns takes some effort. While there is a comprehensive FAQ organized by topic, it is still advisable to contact Rebag directly to clarify details regarding item specific terms before committing to a purchase.	The search function includes the condition "Original with tags." When clicked, the search revealed 0 results. However, when clicking on "Our Standards" on the item page which describes all the conditions for the listings, the Original with tags" category is not listed.	The search filters are limited to "Any Condition" and "Used,"  offering insufficient detail for wear and tear information.	The search function does not include condition category. There is a search filter called “number of pieces,” and the only option is 1. Since handbags are almost always sold as a single unit, this ends up being a strangely unhelpful search category. It has been over a year since Rebag announced it would be partnering to sell on luxury Walmart Marketplace. Since then, there have been only 17 ratings and 9 reviews, with an average score of 3.7 out of 5 stars. While the number of ratings doesn’t necessarily reflect total sales, it does make you wonder how many Rebag purchases have actually gone through Walmart Marketplace.

Review of Key Points in the Table

Condition of Bags

One thing to watch closely is the condition details “fine print.” Two factors deserve extra attention. First, the number of condition categories varies: eBay uses three ThredUp uses four, while Rebag and Walmart use six. Condition labels are always tricky, so it’s important to read both the platform’s definitions of each category and the specific notes for the individual bag.

Second, ThredUp’s written condition description (for this particular bag) is internally inconsistent. The bag is labeled “Excellent,” and the individual description states “Practically new: shows no obvious signs of being worn or washed.” Yet the description then lists scuffs, creases, discoloration, and scratches, which does not align with “practically new” by any reasonable standard. And, as a side note, hopefully no one is ever tempted to “wash” this particular bag!

References to Other Prices in the Listing

In two of the listings for this bag, there are references to other prices and how they relate to the price of the listing. The descriptions of these other prices are not especially clear. In the ThredUp listing, it includes the amount the bag is being sold for along with a much higher price, with the description: “23% off estimated retail.” It notes: “Rebag’s estimated retail prices are constantly updated based on numerous data points in the luxury secondhand market.” It is unclear what this means from a shopper’s perspective. Is it a reference to a similar bag sold on another secondhand platform? Or a historical retail price? None of that is spelled out for the buyer.

In reality, that “estimated retail” is a Rebag generated number, based on its internal market data rather than a confirmed original retail price for this specific bag. It acts as a proprietary benchmark that looks official enough to justify a “23% off” claim, but buyers are given no transparent way to see how the figure was produced or what real‑world prices it reflects.

The eBay listing includes: “List price $2,919 (5% off)” with the note: “Recent sales price provided by the seller.” Again, it is not clear what this “recent sales price” actually represents. Is it referring to the same bag, a similar bag sold on eBay, elsewhere, or something the seller saw on another site? The listing doesn’t say. The label signals some kind of market reference, but offers no way for the buyer to see or verify the underlying comparison.

In effect, the “list price” is a number the seller puts forward reflecting recent sales of comparable items, rather than a price that eBay itself confirms or traces to a specific sale. It supports a “5% off” claim, but without visible evidence of those sales, the so called “recent sales price” functions more as a sales tactic than a clearly documented benchmark.

From a consumer standpoint, it is worth being cautious about how much weight to give these reference prices. Comparison prices like “estimated” or "list" can be misleading when they don’t reflect a genuine going price at which meaningful sales actually happen. These sales prices could be used more as a marketing tool than an objective price listing. Be diligent and be sure to ask questions.

Additional Platforms

Rebag Sells on Other Platforms Including:

Amazon Luxury Store Platform

I did not see this specific Gucci bag in Rebag’s Amazon Luxury Store listings. There was, however, a similar version without the darker stitching (or mark) noted above. Shopping Rebag via Amazon feels like a bit of a “mixed bag.” The only search filter for handbags is designer. Once you select a brand, you have to scroll through all the bags and click into individual listings to see crucial details like condition. On the other hand, the return setup is appealing. I confirmed with an Amazon Luxury Specialist that items purchased from Rebag through Amazon Luxury Stores follow Amazon’s standard Luxury Stores policy, with a 30 day return window and free return shipping as long as the bag is sent back unused and unaltered with tags and packaging intact

Bloomingdales and Macy's Platforms

There aren't any Gucci bags listed in Rebag’s selections on bloomingdales.com or macys.com. The bag listings are predominantly Hermès and Goyard. Using the Rebag website I also checked the seven Rebag boutiques Rebag has in Bloomingdale's and Gucci is not sold. Rebag does not operate shops in Macy's.

Conclusion

With spring around the corner, it’s a perfect time to hunt for a pre‑loved luxury bag. Just make sure you really like the style, feel good about the condition, and don’t let extra “estimated retail” or "list" numbers distract you, and if anything in the listing doesn’t quite add up, ask questions before you buy.

Full Disclosure: The content in this post is based on my personal opinions and experiences. It is intended for informational and entertainment purposes only and should not be considered professional advice. Specific research for this post was conducted between March 6, 2026 and March 9, 2026. This is not a comprehensive review describing all aspects of each company's policies and aspects of the policies might have been updated since this post was published. Additionally, the bag reviewed here may no longer be available on these platforms. The only significant interaction I've had with Rebag is receiving quotes for handbags that I looked to sell and I did not move along with the selling process. My interactions with them have been entirely positive and frictionless.I have not received any compensation for writing this post.