FASHION RESALE: A MID-APRIL UPDATE

Introduction

With the recent news surrounding the Trump tariffs, many have wondered, and even stated, that increased consumer costs will cause the secondhand fashion and related goods market to boom. As prices for new goods potentially rise, budget-conscious shoppers may increasingly turn to thrift stores, consignment shops, and online platforms like eBay, ThredUp, OfferUp and Vinted. This surge in shoppers could have a significant and positive impact on these businesses.

Furthermore, the luxury fashion market might also witness a rise in pre-loved sales. As high-end brands respond to tariffs by increasing their prices, consumers looking for luxury items may find the secondhand market a more accessible option. We're already seeing evidence of this. For instance, today Hermès announced: "We are going to fully offset the impact of these new duties by increasing our selling prices in the United States from May 1, across all our business lines." This suggests that the cost of new luxury goods is indeed on the rise.

Building on the potential growth of the pre-loved market, I thought it would be useful to provide a few examples of recent company activities. While these initiatives likely predate the tariff issues, it's still valuable to track these developments within the evolving resale landscape.

ThredUp Introduced a New Loyalty Program

ThredUp, known for its widely quoted Annual Resale Report, having issued its 13th such Report in March 2025, launched a new loyalty program. (A few notable points in ThredUp's 2025 Resale Report:"The global secondhand market grew 15% in 2024. Secondhand accounted for 9% of the global apparel spend....The global secondhand apparel market is expected to reach $367 billion by 2029, growing 2.7X faster than the overall global apparel market.")

On October 1, 2024, ThredUp discontinued its ThredUp Rewards loyalty program, with all points expiring in early 2025. On April 1, 2025, ThredUp introduced a new rewards program, called ThredUp Insider.

ThredUp Insider has three tiers and each tier has a birthday benefit, in the form of a shopping credit that must be used in one purchase.

Benefits for each tier include:

Star

• With a minimum purchase of $89, there is free standard shipping.

Superstar

• With an annual spend of $200, there is free standard shipping with a minimum purchase of $49.

• One day early access to select sales.

• Credit for sending your first Clean Out Bag ($15 per year)

Very Important Thrifter or VIT

• With an annual spend of $1,000, there is free standard shipping with a minimum purchase of $39, as well as the Clean Up bag noted above.

• Two day early access to select sales.

• 24 hour early access to newly listed items.

• Priority access to customer service. Note: I'm still on the lookout to find out the details what priority access to customer service is all about.

• The tier status lasts for the remainder of the current calendar year and the next full calendar year as well.

In a previous post discussing loyalty programs and resale, I noted that while loyalty programs could be a bonus, they are rarely the primary reason shoppers choose a particular resale platform. However, some shoppers might prioritize platforms with loyalty programs. Going forward, it is possible that resale companies experiencing strong growth would need to review their loyalty programs to ensure the influx of new shoppers doesn't negatively impact the experience for existing customers, strain their current systems, or create unforeseen financial burdens due to increased participation.

Faume Raised $9.1 Million for Expanding its Resale Platform

Paris based Faume, a second-hand platform for fashion and luxury brands notes, per a press release: "Since its launch in 2020, the company has enabled the sale of 300,000 secondhand premium fashion pieces, 40% of which were sold outside France" raised $9.1 million to support its European expansion, particularly in the UK and Italy.

Faume has relationships with over 40 brands including Lacoste, Sandro, Isabelle Marant and recently added UK based brands Victoria Beckham and Temperately London. Faume plans to support 150 brands within the next four years. Also, it plans launching its proprietary Dynamic Pricing AI by the end of 2025 to help brands offer more competitive resale prices compared to marketplaces.

Trove Acquired Resale Platform Reverse.Supply

Founded in 2016 and based in San Francisco, Trove's recommerce solutions include returns processing, omnichannel reselling , trade-ins and peer-to-peer selling. Trove's partners include Canada Goose, Patagonia and Eileen Fisher. Trove acquired Reserve.Supply, a German based resale tech provider.

Trove's press release noted: "The acquisition comes at a strategic time as changing European legislation around producer responsibility and right-to-repair creates urgency for brands to establish effective resale, repair, and recycling programs,” said Terry Boyle, CEO of Trove. “ The acquisition boosts its reach, making branded resale accessible for brands across. 30 countries. This looks to be a nice move for Trove, a Certified B Corporation.

Trashie and NBA Launched a Collaboration

Trashie, a recycling and rewards platform teamed up with the NBA for fans to get rid of their unwanted clothes and for that, get rewarded. Rewards include exclusive game day perks and discounts such as 20% off items from sports brands including: '47, $20 off Nike and Fanatics and $10 off select HydraPeak water bottles.

Those seeking to declutter could request the The Trashie Bag, and that for a limited time the bag would be free. (The Trashie Bag usually cost $15 or $20, with a leading reason for the different prices is due to it being promoted.) After the bag, that comes with a free UPS label is loaded up with up to 15 pounds of clothes and shoes and more, and received by Trashie, the discounts would begin and the sender would also have the chance to win tickets to the 2025 NBA draft this June.

Vestiaire Collective Issued a Resale Buying Guide

Vestiaire Collective, with sellers and buyers in 70 countries launched its Resale Buying Guide SS 2025. It is a comprehensive report intended to help shoppers navigate the resale market. The report states "...we've created our inaugural resale buying guide with a focus on finding the best value, no matter you budget."

According to a press release, it includes data covering 400 brands that is used to create the Vestiaire Value Ranking (VVR) a system that weighs three key factors: (1) price accessibility (2) long-term value (3) current desirability. Based on that, it generated a list of the top brands with the best long-term value for different categories. The categories include luxury, designer and premium, which in turn are based on price point, heritage and products offered. This release generated quite a bit of buzz. In fact, Vestiaire Collective's Instagram includes a photo of Vogue's Editor in Chief Anna Wintour holding an orange document titled The Resale Buying Guide SS2025.

Conclusion

So, circling back to the initial thought that with potential price hikes driven by the Trump tariffs, it is possible there will be a a surge in secondhand fashion interest. And the resale market isn't standing still. The recent initiatives from various platforms, while possibly predating the tariff talks, highlight a dynamic and evolving industry. With the developments about ThredUp, Trashie and Vestiaire Collective noted above, how might these tactics influence your platform choice as a buyer or seller in this shifting landscape?

Full Disclosure: The content in my blog is based on my personal opinions and experiences. It is intended for informational and entertainment purposes only and should not be considered professional advice. Research for this post ended on April 17, 2025. All opinions are my own, and I have not received any compensation for writing this post. The image in this post was generated by Gemini AI Pro.

ADDING SOME SHIMMER TO YOUR STEPS

Despite the recent rainy April days, my thoughts have been drifting towards shoes - - specifically, the kind that wouldn't last a minute in a downpour. While flats sometimes get a bad rap for being boring, I wholeheartedly disagree. There's a world of fashionable flat options out there, and my current obsession lies with metallics, particularly in luxurious leathers and even beyond the typical gold and silver. These shades truly shine when styled into shoes, creating some fashionable looks - - and I've recently stumbled upon some finds I can't wait to share.

I was introduced to FRĒDA SALVADOR, a California company, about eight years ago with the purchase of their leather booties. I immediately noticed how substantial they appeared while remaining remarkably light on my feet. This comfort is clearly a result of their focus on high-quality materials and excellent craftsmanship.

In addition to their footwear, the brand also designs stylish bags and belts. It's also worth noting their commitment to material transparency. Their website highlights that most of their leathers are sourced from Leather Working Group Certified Tanneries, an organization focused on environmental and sustainable standards.

This shoe, the Jada square-toe ballet flat in the eye-catching chartreuse metallic is a must-see! These flats are sure to inject a vibrant pop of color into your wardrobe. Price: $375.00 Link: https://tinyurl.com/59d5vbuxenvelops However, if a more understated color is your preference, you're in luck! These shoes also come in about ten other shades, including black, white, and latte.

With a three-generation history, the Italian brand AGL offers premium contemporary style. Their website describes their aesthetic as "effortless chic" and "definitely cool," designed for confident, dynamic women."

My own experience with their Monika flats confirms their comfort - - they're truly a delight to wear! While I usually gravitate towards pointy toes, the comfort of the Monika has me intrigued by their Mae style, which bears a resemblance. The Mae shown here features a beautiful midnight blue, of a raffia-like texture with metallic shimmer, and a stylish metallic calfskin cap toe. Price: $375 Link: https://tinyurl.com/2r24jccpenvelops

Paul Mayer started his shoe company in 1981. Over the years, the Company's focus has been on quilted flats and lug sole flats, along with other ballet styles. The focus is also on comfort. According to the Company’s website: “My shoes go well with most women’s entire wardrobe. They dress-up or dress-down." The Paul Mayer/Attitudes woman is ...

confident and always fashionable. She makes her fashion investments wisely. She’s in-fashion, not trendy."

Over the years, I've been a big fan of Paul Mayer ballet flats, having owned several pairs. I've always found them to be both attractive and incredibly comfortable, not to mention remarkably durable for everyday wear.

This particular style comes in a striking metallic pink and features a beautiful quilted leather upper, a classic leather cap toe, and a practical rubber sole - - perfect for walking around. As a city dweller who typically shies away from pastel-colored footwear, I have to admit there's something about these metallic pink shoes that makes me think I might just feel extra stylish and confident strolling through New York City! Price: $265 Link: https://tinyurl.com/8jepzzzc These shoes are also available in about 15 other colorways, including a few other metallic shades.

There are quite a few gold and silver flats to explore and below are two for your consideration.

Synonymous with timeless luxury, Roger Vivier, part of the Tod's Group, is famous for its iconic buckle, a design that has been evolving. The Gommettine Ballerinas is in gold leather and features the signature buckle. For buckle enthusiasts, these are a must-see. Despite being described as a tapered toe, their elegant shape will appeal to those who prefer a pointed toe. Price: $825. Link: https://tinyurl.com/mpbvmj2b These flats are also available on blue/black mesh, red mesh and various leather colors.

Ferragamo's iconic Vara shoe was created in 1978. Originally made in calfskin with its signature grosgrain bow and a practical block heel, the shoe's enduring appeal led to countless variations in materials, toe shapes, and heel heights. I, too, became a fan of this timeless design, particularly cherishing my own pair in classic black patent leather.

One of the more recent and intriguing transformations is the new Vara plate ballet flat. This updated style, shown in silver features a redesigned Ferragamo buckle and incorporates a strap across the instep. Interestingly, while traditional Mary Jane shoes are typically characterized by a round toe, this new Vara iteration offers a modern square toe. It's also available in chic pink and versatile black. Price: $795 Link: https://tinyurl.com/5cu26tec

It is also available in black and pink.

So, what are your thoughts on metallic flats? Are you a fan, or do you prefer other finishes? And what about metallic accessories in general? Do you find yourself reaching for a gleaming handbag or shimmering belt to elevate your look? I'd love to hear from you.

Full Disclosure: The content in this post is based on my personal opinions and experiences. It is intended for informational and entertainment purposes only and should not be considered professional advice. All opinions are my own, and I have not received any compensation for writing this post. Research for this post was conducted between April 10, 2025 and April 13, 2025. It is possible the links no longer direct the reader to the shoes shown as they could no longer be available. The image of the purple flat was generated by Gemini AI Pro.

5 NOTEWORTHY EVENTS THAT HAPPENED IN THE FASHION RESALE MARKET LAST WEEK

The fashion and luxury resale markets are experiencing exciting growth, driven by innovative marketing strategies and new partnerships. Here are a few developments that caught my eye last week – let's take a closer look.

1. DEPOP and DKNY

Depop launched a a limited edition capsule of the popular 90's brand DKNY that includes a selection of clothes and handbags. The platform notes searches for DKNY on Depop increased by 49% in the second half of 2024. This vintage drop consists of 40 items, including three handbags that were curated by 194 New York. The prices range between $15 - $200. It notes that offers are not accepted and I found it odd that shipping occurs only on Tuesdays and Thursdays. Below are a few of the listings.

2. VESTIAIRE COLLECTIVE AND MAGDA BUTRYM

Vestiaire Collective introduced the exclusive partnership, Magda Butrym x Vestiaire Collective. The platform describes Magna Butrym as an "ultra-romantic brand." The items for sale are sourced from "prestigious previous settings, from celebrity styling to editorial features and special events." Below are a few of the listings.

Though related to fashion, but not to resale, during the week, there was a nice development for Magda Butrym. In a press release by H&M, it notes H&M and Magda Butrym are collaborating for a collection of womenswear, accessories and jewelry that will be available at hm.com and in select stores on April 24, 2025. In H&M’s press release it states:“The partnership marks the first time in H&M’s twenty-year history of pioneering designer collaborations that the brand has worked with a Polish designer. The collaboration spotlights Magda Butrym’s heritage and unique voice: it is a celebration of femininity in bloom, and an invitation to explore a romantic universe of Slavic style.”

3. VINTED AND HOUSE OF VINTED

In late March Vinted had a one day pop-up shop in a London townhouse. House of Vinted, accessed by invitation only was the platform’s first ever in real life luxury event. The clothing, shoes and handbag items, from several “fashion creators’” closets, or sourced from Vinted, were arranged into different themed rooms, such as “Cottagecore Comeback,” “Modern Eclectic’s Encore” and “Art Deco Déjà Vu”. Brands offered included Prada, Jacquemus, The Row and Maison Margiela. 

On March 25th Vinted launched an online version of House of Vinted that is exclusively available online in England, Italy, and France, the home countries of the participating content creators. Part of the proceeds from House of Vinted sales will go to Oxfam.

4. THE HANDBAG CLINIC AND SELFRIDGES - BIRMINGHAM

UK based The Handbag Clinic which operates through its ecommerce platform and an existing partnership with a permanent concession in Selfridges London operated a a pop -up shop at Selfridges Birmingham between Friday March 28 th and Sunday March 30th. Per The Handbag Clinic's website it is ".. the only UK based company that can provide a seamless service for buying, selling, restoration, authentication, of designer handbags."

The announcement for this pop-up mentioned the company's full circular offering would be available as well as stocking a "handpicked collection of pre-owned luxury and vintage handbags, luggage and accessories from brands including Fendi, Balenciaga, Celine, Chloe, vintage Chanel and more, along with repair and restoration services."

An attractive feature is at the pop-up was shoppers could trade in their luxury handbags "regardless of where they were purchased, in exchange for a Selfridges gift voucher to spend in store."

5. REBAG AND BLOOMINGDALE'S REBAG AND MACY'S

In August 2024 Bloomingdale's and Rebag started a partnership to sell Rebag's pre-owned

luxury handbags, (including small leather goods) and accessories on the Bloomingdale's website. The partnership also includes Rebag store-within-a store in five Bloomingdale's stores. (Boca Raton, FL; San Diego, CA; Sherman Oaks, CA; Short Hills, NJ and White Plains, NY)

On the bottom right side on the Rebag home page, it shows the Bloomingdale's name and notes it is an "Official Retailer."

A few weeks ago, while browsing for bag charms on the Macy's website, I noticed several pre-owned Hermès charms appeared in the search results. Clicking on one of the charms revealed it was "sold and shipped by Rebag." A subsequent search revealed approximately 1,200 Rebag handbags, wallets, and charms listed on Macys.com. Notably, Hermès is the only handbag and small leather goods brand Rebag lists on the Macy's platform. I searched for an announcement or news article discussing a Rebag and Macy's partnership, similar to the Rebag and Bloomingdale's August 2024 announcement, but found none. I found it unusual for this partnership to be 'under the radar,' especially since Macy's has a wider audience.

I reached out to Rebag regarding the omission, leading to two rounds of correspondence. Rebag's email responses were puzzling, with responses such as, "We truly appreciate your insights regarding the potential for linking Rebag to Macy’s..." and "We’ll continue to evaluate opportunities for expanding our partnerships and improving the shopping experience for our customers.”

Currently, Macy's is still not listed as an 'Official Retailer' on the Rebag website. I continue to be curious about their thought process for how they will be evaluating this.

Wishing you a great week, and I'd love to hear your thoughts in the comments!

​Full Disclosure: The content in this post is based on my personal opinions and experiences. It is intended for informational and entertainment purposes only and should not be considered professional advice. Specific research for the items displayed in this post was conducted between March 24, 2025 and March 31, 2025 and it is possible they are no longer available. I have not received any compensation for writing this post. The images of the pink shirt and the black handbag were generated by Gemini AI Pro.