THE WALMART AND REBAG LUXURY RESALE PARTNERSHIP LAUNCHED WITH FANFARE - HAS IT QUIETLY ENDED?

Do you remember when luxury handbags made major headline news after dupes of the Hermès Birkin went viral on social media? That was in December 2024. But in the lifespan of a trendy “luxury” handbag, one year and eight months is a long time. So, you may have already forgotten about the “Wirkin.”

The dupes, priced at approximately $80 to $100 and sold by a third-party seller on Walmart Marketplace, became known as the “Wirkin.” The handbags quickly sold out and were then removed from Walmart’s site in early 2025.

One month later, Walmart made another unexpected move into luxury handbags.

In January 2025, Walmart and Rebag made headlines with a partnership to sell secondhand luxury on Walmart Marketplace.

While Walmart already had other luxury resellers selling on its Marketplace, such as eLady, the Rebag announcement stood out because the two companies occupied very different positions in retail. Furthermore, only a few months earlier, in August 2024, Rebag and Bloomingdale’s had announced a partnership through which Rebag would sell pre-owned luxury handbags, including small leather goods, and accessories on the Bloomingdale’s website and operate in select Bloomingdale’s stores.

Rebag, Bloomingdale's and Macy's

Today, seven Bloomingdale’s stores have Rebag operations. Of note, the only handbag brands currently listed within Rebag’s offerings on bloomingdales.com are Hermès and Goyard. The tightly edited assortment appears deliberate: Both brands are well aligned with Bloomingdale’s luxury customer.

Rebag was not bashful about announcing its partnership with Walmart. It also identifies itself on its homepage as a “Bloomingdales official retailer.” Yet Rebag sells through Bloomingdale’s sister company, on macys.com, and that relationship is not mentioned on Rebag’s website. The omission is odd. Why promote the Walmart and Bloomingdale’s partnerships while remaining virtually silent about Macy’s?

In March 2025, I emailed Rebag asking why its relationship with Macy’s was not identified on its website. I received the following reply, which did not answer my question:

“Thank you for reaching out and sharing your feedback. We truly appreciate your suggestion regarding the link to macys.com. We’ll take your feedback into consideration as we continue to improve the user experience on our website. Thank you again for bringing this to our attention!” Nearly a year and a half later, Macy’s is still absent from Rebag’s website. The matter appears to have been considered!

Rebag’s Prices Vary Across Platforms

I have been visiting Rebag’s storefront on Walmart Marketplace since its launch. Rebag cross-lists handbags on several other platforms, including eBay, ThredUp, Poshmark, Amazon Luxury and Macy’s, and, until this week, Walmart. I do not know how Rebag decides which items to list on each platform, or the full extent of its other partnerships, so my observations are based on a small sample.

Several days a week, I checked the listings for two Gucci Diana bags across these platforms. I tracked one bag from March 2026 until it sold in July 2026 and have been tracking the other since July 17, 2026. Although each listing was for the exact same individual bag, its price was not necessarily the same everywhere. On some platforms, the prices matched; on others, they differed.

For the bag shown in the images below, the lowest Rebag price I saw was $2,184.50 at one point (and then the price increased) on Walmart Marketplace, compared with a high of $3,190 on poshmark.com. This bag is no longer available for sale.

The Rebag site shows this bag sold for $2,570.

Has Rebag Left Walmart Marketplace?

Wondering whether this was a technical problem, I opened an online chat with Walmart. Once connected with a representative, I asked whether Rebag was still selling on Walmart Marketplace. The answer I received was:

“I have checked the details and I can see that Rebag is no longer an active seller on Walmart Marketplace.”

I had not expected that answer. The partnership had been launched with considerable attention only 19 months earlier. It brought together two names occupying very different positions in retail: Rebag, with its high-priced pre-loved luxury merchandise, and Walmart, a retailer overwhelmingly associated with value and low prices. That contrast was precisely what made the launch so intriguing.

One Walmart customer service chat does not establish why Rebag is no longer an active seller, whether the departure is temporary or whether the formal partnership has ended. Neither company, to my knowledge, has publicly announced its conclusion. Still, Rebag’s disappearance raises questions about whether the pairing attracted the customer both companies expected.

Rebag was not the first luxury reseller on Walmart Marketplace; eLady was already selling there. Another luxury reseller, Bag Borrow or Steal would join the Marketplace a few months later and is still a seller on the platform. What made the Rebag partnership noteworthy was the attention surrounding its launch and the unlikely pairing of a luxury reseller with a retailer best known for low prices. The partnership appeared to offer Rebag access to a much larger audience while helping Walmart expand its presence in pre-owned luxury. Rebag’s apparent disappearance now raises a more practical question: Did the partnership generate enough sales to make it worthwhile?

Perhaps the more revealing part of this story is not that an unconventional partnership may have ended, but how quietly it appears to have happened. The launch generated headlines; Rebag’s disappearance from Walmart Marketplace apparently did not. Without more information from Rebag or Walmart, it is too early to say definitively that the partnership has ended. But it is fair to ask whether it ever lived up to the considerable fanfare surrounding its launch.

Full Disclosure: This post reflects my personal opinions and observations and is intended for informational purposes only. It should not be considered professional, financial or legal advice. Research for this post was conducted between August 24 and August 30, 2026, and details may have changed since then. I previously received quotes from Rebag for a handbag I considered selling, but I decided to keep the bag. My interactions with Rebag were satisfactory. I was not paid to write this post. The image "Update: Luxury Resale was generated by AI.