The fashion and luxury resale markets are experiencing exciting growth, driven by innovative marketing strategies and new partnerships. Here are a few developments that caught my eye last week – let's take a closer look.

1. DEPOP and DKNY

Depop launched a a limited edition capsule of the popular 90's brand DKNY that includes a selection of clothes and handbags. The platform notes searches for DKNY on Depop increased by 49% in the second half of 2024. This vintage drop consists of 40 items, including three handbags that were curated by 194 New York. The prices range between $15 - $200. It notes that offers are not accepted and I found it odd that shipping occurs only on Tuesdays and Thursdays. Below are a few of the listings.

2. VESTIAIRE COLLECTIVE AND MAGDA BUTRYM

Vestiaire Collective introduced the exclusive partnership, Magda Butrym x Vestiaire Collective. The platform describes Magna Butrym as an "ultra-romantic brand." The items for sale are sourced from "prestigious previous settings, from celebrity styling to editorial features and special events." Below are a few of the listings.

Though related to fashion, but not to resale, during the week, there was a nice development for Magda Butrym. In a press release by H&M, it notes H&M and Magda Butrym are collaborating for a collection of womenswear, accessories and jewelry that will be available at hm.com and in select stores on April 24, 2025. In H&M’s press release it states:“The partnership marks the first time in H&M’s twenty-year history of pioneering designer collaborations that the brand has worked with a Polish designer. The collaboration spotlights Magda Butrym’s heritage and unique voice: it is a celebration of femininity in bloom, and an invitation to explore a romantic universe of Slavic style.”

3. VINTED AND HOUSE OF VINTED

In late March Vinted had a one day pop-up shop in a London townhouse. House of Vinted, accessed by invitation only was the platform’s first ever in real life luxury event. The clothing, shoes and handbag items, from several “fashion creators’” closets, or sourced from Vinted, were arranged into different themed rooms, such as “Cottagecore Comeback,” “Modern Eclectic’s Encore” and “Art Deco Déjà Vu”. Brands offered included Prada, Jacquemus, The Row and Maison Margiela. 

On March 25th Vinted launched an online version of House of Vinted that is exclusively available online in England, Italy, and France, the home countries of the participating content creators. Part of the proceeds from House of Vinted sales will go to Oxfam.

4. THE HANDBAG CLINIC AND SELFRIDGES - BIRMINGHAM

UK based The Handbag Clinic which operates through its ecommerce platform and an existing partnership with a permanent concession in Selfridges London operated a a pop -up shop at Selfridges Birmingham between Friday March 28 th and Sunday March 30th. Per The Handbag Clinic's website it is ".. the only UK based company that can provide a seamless service for buying, selling, restoration, authentication, of designer handbags."

The announcement for this pop-up mentioned the company's full circular offering would be available as well as stocking a "handpicked collection of pre-owned luxury and vintage handbags, luggage and accessories from brands including Fendi, Balenciaga, Celine, Chloe, vintage Chanel and more, along with repair and restoration services."

An attractive feature is at the pop-up was shoppers could trade in their luxury handbags "regardless of where they were purchased, in exchange for a Selfridges gift voucher to spend in store."

5. REBAG AND BLOOMINGDALE'S REBAG AND MACY'S

In August 2024 Bloomingdale's and Rebag started a partnership to sell Rebag's pre-owned

luxury handbags, (including small leather goods) and accessories on the Bloomingdale's website. The partnership also includes Rebag store-within-a store in five Bloomingdale's stores. (Boca Raton, FL; San Diego, CA; Sherman Oaks, CA; Short Hills, NJ and White Plains, NY)

On the bottom right side on the Rebag home page, it shows the Bloomingdale's name and notes it is an "Official Retailer."

A few weeks ago, while browsing for bag charms on the Macy's website, I noticed several pre-owned Hermès charms appeared in the search results. Clicking on one of the charms revealed it was "sold and shipped by Rebag." A subsequent search revealed approximately 1,200 Rebag handbags, wallets, and charms listed on Macys.com. Notably, Hermès is the only handbag and small leather goods brand Rebag lists on the Macy's platform. I searched for an announcement or news article discussing a Rebag and Macy's partnership, similar to the Rebag and Bloomingdale's August 2024 announcement, but found none. I found it unusual for this partnership to be 'under the radar,' especially since Macy's has a wider audience.

I reached out to Rebag regarding the omission, leading to two rounds of correspondence. Rebag's email responses were puzzling, with responses such as, "We truly appreciate your insights regarding the potential for linking Rebag to Macy’s..." and "We’ll continue to evaluate opportunities for expanding our partnerships and improving the shopping experience for our customers.”

Currently, Macy's is still not listed as an 'Official Retailer' on the Rebag website. I continue to be curious about their thought process for how they will be evaluating this.

Wishing you a great week, and I'd love to hear your thoughts in the comments!

​Full Disclosure: The content in this post is based on my personal opinions and experiences. It is intended for informational and entertainment purposes only and should not be considered professional advice. Specific research for the items displayed in this post was conducted between March 24, 2025 and March 31, 2025 and it is possible they are no longer available. I have not received any compensation for writing this post. The images of the pink shirt and the black handbag were generated by Gemini AI Pro.